"" "" Saudi Arabia Triumphantly Launches ‘TOURISE’: A Bold Leap to Revolutionize Global Tourism

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Saudi Arabia Triumphantly Launches ‘TOURISE’: A Bold Leap to Revolutionize Global Tourism

 In a significant and visionary move, Saudi Arabia triumphantly launches ‘TOURISE’, a powerful new digital platform aimed at transforming the global tourism industry. This groundbreaking initiative, unveiled on May 23, 2025, stands as a bold statement of intent from the Kingdom, aligning perfectly with its Vision 2030 strategy to diversify its economy and become a global leader in tourism innovation.

Saudi Arabia Triumphantly Launches ‘TOURISE

The launch of TOURISE represents far more than the release of another travel platform—it marks the beginning of a new era where tourism is smarter, more sustainable, and deeply collaborative. With the travel landscape rapidly evolving, Saudi Arabia triumphantly launches ‘TOURISE’ at a crucial time, setting the stage for long-term impact on how people explore the world.

What is TOURISE?

When Saudi Arabia triumphantly launches ‘TOURISE’, it introduces a comprehensive tourism ecosystem designed for governments, travel agencies, businesses, and individual travelers. Unlike traditional platforms that focus solely on bookings or reviews, TOURISE integrates advanced technologies like AI, big data, and immersive media to offer personalized, data-driven travel experiences.

Users can discover lesser-known destinations, access real-time travel updates, and customize their journeys based on interests, preferences, and sustainability goals. Meanwhile, tourism authorities and operators benefit from insights and tools that help shape smarter strategies and improve visitor engagement.

Global Collaboration at the Heart

A defining feature as Saudi Arabia triumphantly launches ‘TOURISE’ is its invitation to the global tourism community to join forces. The platform serves as a hub for cross-border collaboration, connecting tourism boards, private sector players, NGOs, and innovators from around the world.

At the launch event, Minister of Tourism Ahmed Al Khateeb described TOURISE as “a game-changing movement, not just a platform,” aimed at building a future where tourism drives economic progress, cultural exchange, and environmental responsibility.

The Kingdom’s call for global participation is a reminder of its growing diplomatic and economic influence, using platforms like TOURISE to forge meaningful partnerships and lead global change.

A Bold Embrace of Technology

One reason Saudi Arabia triumphantly launches ‘TOURISE’ with confidence is the platform’s cutting-edge technological foundation. With AI-driven recommendations, virtual tours, dynamic content, and predictive analytics, TOURISE allows users to engage with destinations like never before—before even setting foot there.

For governments and tourism businesses, the platform offers a robust dashboard with tools for market analysis, traveler sentiment tracking, campaign performance, and sustainability impact assessments.

A Commitment to Sustainable Tourism

Among its many groundbreaking features, TOURISE champions sustainability as a core value. As climate concerns become increasingly urgent, Saudi Arabia triumphantly launches ‘TOURISE’ as a solution that encourages eco-conscious travel.

The platform showcases eco-friendly itineraries, green-certified accommodations, and cultural experiences that directly benefit local communities. It also includes sustainability indicators and metrics to help stakeholders reduce their carbon footprint and promote responsible tourism practices.

Empowering Startups and the Tourism Workforce

With Saudi Arabia triumphantly launching ‘TOURISE’, the Kingdom also positions itself as a champion of tourism entrepreneurship. The platform will serve as a launchpad for startups, providing access to data, mentorship, and investor networks.

This initiative aims to boost job creation and innovation, empowering local talent while encouraging new business models that make travel more engaging, efficient, and inclusive.

Elevating Saudi Arabia’s Tourism Ambitions

The arrival of TOURISE dovetails with Saudi Arabia’s massive tourism infrastructure projects like NEOM, AlUla, and the Red Sea Project. These high-profile developments are redefining the Kingdom’s landscape, and TOURISE will serve as the digital gateway connecting them to the world.

The country aims to attract 100 million annual visitors by 2030, and with the power of TOURISE, that goal now seems increasingly achievable. Already, over 27 million tourists visited the Kingdom in 2023, and industry analysts expect that number to rise rapidly with the introduction of such a dynamic platform.

Industry Applause and Future Promise

Travel and technology leaders have praised the launch, calling it a timely and necessary evolution in the global tourism space. As Saudi Arabia triumphantly launches ‘TOURISE’, it sets a new standard for national leadership in digital tourism transformation.

Going forward, the platform will continue to evolve, incorporating user feedback and emerging trends to stay at the cutting edge of the industry. The Kingdom has pledged to keep TOURISE open, inclusive, and adaptable, ensuring it remains relevant and impactful for years to come.

Conclusion

Saudi Arabia triumphantly launches ‘TOURISE’, not merely as a platform but as a bold vision of the future of global tourism. It reflects the Kingdom’s growing influence, commitment to sustainability, and readiness to lead the tourism world into a smarter, greener, and more connected era.

With its powerful features, collaborative model, and ambitious goals, TOURISE stands as a beacon of innovation—offering the world not just a way to travel, but a better way to experience it.

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