New Delhi, May 22, 2025 — Audi India has officially launched a new initiative titled ‘Audi Drive Sure’, aimed at enhancing road safety and promoting responsible driving habits among Indian motorists. This innovative driver education program aligns with Audi's global commitment to sustainability, safety, and social responsibility.
The Audi Drive Sure campaign is designed to address critical aspects of road safety, including traffic rule awareness, defensive driving techniques, and the importance of regular vehicle maintenance. Through a series of engaging workshops, online modules, and community outreach events, the initiative seeks to educate both new and experienced drivers across India.
Balbir Singh Dhillon, Head of Audi India, emphasized the importance of the program during the unveiling:
"With India witnessing a growing number of vehicles on the road, it's crucial to foster a culture of safe and responsible driving. ‘Audi Drive Sure’ is more than just a training program—it’s a commitment to creating safer roads and more informed drivers."
The launch of Audi Drive Sure comes at a time when road safety remains a significant concern in India. According to government data, India records one of the highest numbers of road fatalities globally. Audi’s program is a timely intervention aimed at reversing this trend through awareness, education, and community engagement.
The initiative will initially be rolled out in major metropolitan cities including Delhi, Mumbai, Bengaluru, and Hyderabad, with plans to expand nationwide. Audi India is also partnering with certified driving schools and safety experts to ensure high-quality instruction and practical training for participants.
Key Highlights of Audi Drive Sure:
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Comprehensive driver education modules tailored to Indian roads
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Emphasis on real-world scenarios and defensive driving skills
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Collaboration with road safety organizations and local authorities
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Special programs for young and first-time drivers
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Digital resources to make learning accessible and interactive
As part of the brand’s CSR (Corporate Social Responsibility) strategy, Audi Drive Sure reinforces the company’s role not just as a premium automobile manufacturer, but also as a proactive contributor to society. The initiative is expected to significantly influence driving behavior and encourage long-term change in attitudes toward road safety.
With the Audi Drive Sure program, Audi India is setting a new benchmark in automotive social responsibility, driving home the message that "luxury and safety go hand in hand."
For more information on participating in the program or upcoming sessions, interested individuals can visit the official Audi India website or contact their nearest Audi dealership.
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