Mumbai, India – May 21, 2025 — In a major brand endorsement development, Bollywood icon Shah Rukh Khan has officially been announced as the brand ambassador of Candere, a leading online fine jewelry brand. The announcement puts to rest recent speculation about Khan's possible ownership stake in the company.
The collaboration marks a significant milestone for Candere as it reinforces its brand positioning in the luxury jewelry segment. With Shah Rukh Khan, often referred to as the "King of Bollywood," as the face of the brand, Candere aims to further deepen its emotional connection with Indian consumers who resonate with elegance, tradition, and modernity.
Shah Rukh Khan’s Statement on the Association
Speaking about the partnership, Shah Rukh Khan stated, “Candere reflects the values of trust, timeless design, and innovation—qualities I deeply connect with. I am delighted to be the brand ambassador and look forward to contributing to Candere’s journey as it continues to redefine online jewelry retail in India.”
Clarifying Ownership Speculations
The announcement also addressed the circulating rumors suggesting Khan might have acquired a stake in Candere. The company has clarified that while Shah Rukh Khan is a strategic brand ambassador, he does not hold any ownership in the business. This clarification aims to maintain transparency with consumers and stakeholders.
Candere’s Vision and Growth Strategy
Candere, a subsidiary of Kalyan Jewellers, has rapidly scaled its operations in recent years, combining traditional craftsmanship with digital innovation. The partnership with Shah Rukh Khan is expected to enhance brand recall, increase customer engagement, and boost e-commerce traffic.
“We are thrilled to welcome Shah Rukh Khan to the Candere family,” said Nishanth Chandran, Founder and CEO of Candere. “His charismatic persona and trusted image perfectly align with our brand ethos. This association marks the beginning of a new era in our brand journey.”
Impact on the Indian Jewelry Market
The collaboration is expected to elevate Candere’s brand visibility and drive significant growth in both urban and tier-II markets. With the festive and wedding seasons approaching, the timing of the announcement is strategic, allowing Candere to maximize consumer interest and online sales.
Conclusion
As Candere continues to innovate in the fine jewelry space, the endorsement by Shah Rukh Khan is more than a celebrity association—it is a strategic move to amplify brand value, authenticity, and consumer trust. With this partnership, Candere is set to sparkle even brighter in the competitive landscape of India’s jewelry market.
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